Strategic Marketing Plan for Heinz Flavor Lab

This project showcases a comprehensive strategic marketing plan for Heinz Flavor Lab—a proposed direct-to-consumer product and service that allows users to personalize Heinz condiments with globally inspired ingredients. Created for a digitally savvy, trend-driven audience, the Flavor Lab blends personalization, sustainability, and technology to meet evolving consumer demands.

Through an in-depth SWOT analysis, industry research, and marketing mix development, this plan outlines how Kraft Heinz can expand its reach to Gen Z and Millennial consumers. The strategy includes detailed marketing objectives, a clear target market rationale, and an integrated promotional plan that leverages digital media, influencer partnerships, and sustainability-driven storytelling.

This project demonstrates my skills in market segmentation, consumer behavior analysis, strategic marketing, and global marketing compliance. It also reflects my ability to align marketing strategies with organizational goals, legal standards, and cultural dynamics in a global marketplace.