SMILE Campaign: Revitalizing Zevia’s Market Position Through Strategic Social Engagement

This project addresses Zevia’s revenue plateau due to customer demographic saturation by developing the SMILE campaign—an integrated marketing initiative combining social media, influencer partnerships, a loyalty program, and email marketing. I led strategy development to diversify Zevia’s audience, strengthen brand loyalty, and elevate brand perception in a highly competitive market. This project highlights my skills in customer segmentation, digital campaign design, influencer vetting, loyalty program development, and performance metrics analysis. Through multi-channel execution and data-driven planning, the campaign positioned Zevia to regain momentum, expand its reach, and drive long-term revenue growth.