Optimizing Digital Engagement: A C-Suite-Focused Web and LinkedIn Strategy for a Financial Services

This campaign centered on redesigning a financial services firm's digital presence to better serve high-level decision makers by improving website usability, boosting social media engagement, and increasing newsletter conversions through a LinkedIn-sponsored content strategy. Using the REAN model and data-driven KPIs, I developed and evaluated a multi-departmental campaign that not only enhanced the brand’s digital effectiveness but also provided actionable insights for departments like HR, Business Development, and IT. This project highlights my skills in campaign planning, performance measurement, user experience strategy, and ethical data analysis, all of which are highly transferable to any marketing role focused on strategic growth and stakeholder impact.