Strategic Marketing Plan for AquaPup Collar

This project showcases a comprehensive strategic marketing plan for a fictional pet tech product, the AquaPup Collar—a smart, waterproof dog collar designed to monitor hydration and body temperature, with real-time reporting and automated electrolyte distribution. The project includes a detailed SWOT analysis, market segmentation using demographic, geographic, psychographic, and behavioral frameworks, and clearly defined marketing objectives aligned with the brand’s mission.

The campaign features an integrated marketing mix (4 Ps), legal and ethical considerations, and a robust implementation timeline involving SEO, social media strategy, influencer partnerships, and promotional pricing. This project also highlights my graphic design skills, as I created custom visual assets, mockups, and promotional materials to support brand storytelling and enhance the overall presentation. n. It demonstrates my ability to conduct market research, develop segmentation strategies, coordinate multi-channel promotions, and build an actionable digital marketing plan rooted in data and consumer insights.