Consumer Segmentation & Marketing Strategy for Coca-Cola Creamy Syrups

This project showcases a comprehensive marketing strategy I developed for the launch of Coca-Cola’s fictional product line—Creamy Syrups—rooted in deep consumer behavior research and market segmentation. The presentation applies primary and secondary research methods to identify target audiences, analyze buying behaviors, and develop tailored marketing strategies that align with the brand's legacy and values.

The campaign focuses on a highly defined consumer segment—millennial mothers in the Midwest—highlighting how geographic, demographic, and behavioral segmentation can be leveraged for an effective product launch. The strategy includes a detailed exploration of the consumer buying process, an actionable marketing mix (4 Ps), and omnichannel tactics such as influencer partnerships, social media campaigns, and one-to-one marketing.

In addition to strategic planning, this project demonstrates my graphic design capabilities, including the development of clean, branded visuals and presentation assets that effectively communicate research findings and marketing strategies to stakeholders. The final deliverable reflects a holistic understanding of data-driven marketing, consumer psychology, and creative execution within a globally recognized brand framework.