Market Research & Strategic Marketing Plan for Nike Resistance Bands

This project presents an in-depth market research and strategic marketing proposal for Nike Inc.'s potential expansion into the personal fitness equipment industry with a branded resistance band set. It includes a comprehensive SWOT analysis, evaluation of industry trends, and segmentation of the target market based on demographics, behavior, and purchasing habits.

The strategy outlines how Nike can leverage its brand strength, financial position, and market reach to enter a growing industry. It incorporates the marketing mix (product, price, place, and promotion) to position the product using a premium pricing strategy and a direct, multi-channel distribution model. The proposal also integrates insights from Maslow’s Hierarchy of Needs to align the product with consumer motivations and uses current market data to justify each strategic decision.

This project demonstrates my ability to apply marketing theory to real-world business scenarios, conduct critical market evaluations, and develop actionable strategies based on consumer behavior and industry dynamics.