KitchenAid Cravings: A Digital Advertising Campaign to Engage the Millennial Market

I developed a comprehensive digital advertising campaign for KitchenAid titled “KitchenAid Cravings.” The campaign was designed to increase awareness of KitchenAid's countertop appliances among millennials, leveraging influencer marketing and user-generated content (UGC) to create authentic engagement. My strategy also incorporated email marketing, SEO, Pinterest, and paid search ads to drive both awareness and conversions.

I grounded the campaign in consumer insights—recognizing that millennials prefer versatile kitchen tools and value snacking over large meals—and applied those insights to guide the messaging, channels, and content plan. I built out a full media flight schedule, targeting parameters, legal and ethical considerations, content requirements, and platform-specific messaging guidelines.

Through this project, I showcased my ability to synthesize research, audience behavior, brand goals, and digital best practices into a cohesive campaign strategy. I also identified ways to future-proof the campaign by recommending the integration of AI tools and machine learning for content creation and optimization.