Brewing Expansion: A Strategic Market Entry Plan for Dunkin’ in Brazil

This project outlines a comprehensive global marketing strategy for Dunkin’ to re-enter the Brazilian market by aligning with local culture, digital trends, and economic conditions. I developed a tech-driven, mobile-first approach that targets Brazil’s digitally connected, middle-income consumers through localized product offerings, app-based promotions, and a master franchising model. Drawing from in-depth macro-environmental, sociocultural, and consumer behavior research, the plan leverages Dunkin’s global brand recognition while adapting to Brazil’s strong coffee culture and demand for convenience. This project demonstrates my strengths in market research, strategic positioning, cultural adaptation, and integrated marketing communications for international brand expansion.