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Brewing Digital Success: A Strategic SEO and SEM Campaign for Blue Bottle Coffee
Date
2023
This in-depth company analysis presents a comprehensive SEO and SEM strategy designed to increase visibility, organic and paid traffic, and long-term brand growth for Blue Bottle Coffee. The report identifies key internal and external digital marketing factors, performs an SEO audit, recommends keyword and content optimizations, and outlines a Google Ads campaign. It also emphasizes ethical marketing standards and the use of data-driven tools like Google Analytics to track performance. The strategy is tailored to meet specific SMART goals within set budgets, with the ultimate aim of elevating Blue Bottle Coffee’s online presence from Google’s fifth page to first-page visibility.
