AeroPaws IMC Campaign: Strategic Brand Launch for a Smart Pet Product

This integrated marketing communications (IMC) campaign showcases my ability to combine data-driven decision-making, creative strategy, and cross-channel execution to launch AeroPaws, a smart, app-controlled pet toy by SNHU Pet Store. Through audience research, market segmentation, and SWOT analysis, I developed a full-scale marketing plan targeting socially conscious, tech-savvy millennial pet owners in Austin, TX. The campaign highlights my strengths in digital marketing (SEO, social media ads, and content planning), public relations (event planning, storytelling, and influencer partnerships), and strategic thinking (SMART goals and KPI alignment). From coordinating a high-visibility PR event at a UT football game to building community engagement through shelter partnerships and user-generated content, this project reflects my ability to deliver thoughtful, research-backed solutions that elevate brand visibility, connect with target audiences, and drive measurable results.